Identifying a Free SEO Strategy

Identifying a Free SEO Strategy
Photo by Melanie Deziel / Unsplash

A few years ago, I created a website called Tutoring with Chanel using a content management system. It was created as a part of a class project, but due to my background in language and education, the site theme and content did genuinely have some relevance to my real life. The website advertised tutoring services in Spanish grammar and English conversation for English language learners. I have decided to use it here in the following analysis as the focal point of an exercise on creating a Search Engine Optimization (SEO) Strategy.

What is SEO?

SEO is a process of utilizing techniques recognized by search engines to increase the traffic to your website. Your SEO strategy may involve on-page optimization approaches such as content or metadata placement, or off-page tactics, like social media management or link building. Any such combination of methods is ultimately intended to drive a greater number of your target audience to your online content.

A video that describes how SEO works.

Website Goals

The goal of the website is twofold. It is set up as an e-commerce opportunity, so of course it is meant to generate a monetary profit. However, as a website featuring tutoring and conversation assistance, it is also intended to be an educational source. Thus, even though it offers paid services, there are also free resources available for those seeking information related to Spanish grammar.

Content

The website is primarily one of e-commerce, and thus has a page which describes services offered and their associated prices. It also provides a calendar along with a payment gateway so the potential customers can both schedule and pay for services. But along with details concerning and methods for payment, it also includes free multimedia educational resources on the site. This is because they one, are a tactical element of the site’s SEO strategy as will be detailed later, but they also give the site viewers an opportunity to experiment with the services offered prior to making a purchase.

An image about selecting content based on what excites your audience.

Target Audience

I envision a target audience for this platform to be made up of several different demographics. Given the type of support that the website provides, it can be presumed that the audience will be made up of second language learners. Second language learners can be any age, but because this site must be accessed online, I believe it is reasonable to assume that visitors will at least be in their teenage years. They might include young adults who are currently enrolled in college courses or middle and elder-aged individuals who are looking to improve their language skills either for work-related activities or personal interest.

An image detailing the target audience for digital graffiti.

SEO Strategy

Because the site would be a newly launched small business venture, I was specifically looking for an SEO strategy that primarily consisted of free techniques and tools. This list primarily consisted of on-page applications.

People learn through different methods. This is a good thing to keep in mind when providing web-based educational resources. It is also a valuable point to keep in mind for SEO strategy. I have added not only written content but also images and video to my site because I believe it appeals to more learners. Using an internal link with the button text “free resources” makes access to these resources easier to locate.

Speaking of text, keywords are the cornerstone of an SEO strategy. Some good examples for the website examined here could be Spanish, grammar, ESL, conversation, tutoring. A good example of a long-tail keyword is tutoring services. Some of the multi-media material noted above not only appeals to more learners but can also provide additional keyword options, such as Spanish videos and Spanish interactive content.

In addition to including the appropriate text on your website, you will want to also place it strategically. Logical arrangement of topics and subtopics for your content increases the likelihood of it being appropriately detected by search engines.

One final key thing to note about your SEO strategy is that it should not be set in stone. As you refine your knowledge about the target market and keyword searches for your content, as well as the underpinnings of search engines, your strategy should be revisited for ways to keep your content ever competitive in search yields.

Chanel Brown

Chanel lives on the East Coast and is currently pursuing an MA in Technical & Professional Writing.
Along the East Coast