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According to LinkedIn I appeared in 25 searches by job recruiters in the past week. The website, LinkedIn provides job seekers and recruiters potential hires and job vacancies based on the keyword searches. Crafting a job search through LinkedIn requires the candidate to know what words to use to find the job they are looking for. LinkedIn encourages its users to develop and use keywords in their profile. LinkedIn tutorials encourage users to, “…take some time to determine keywords that you want to incorporate throughout your profile to help others discover you.”(Chow 2023)

LinkedIn Dashboard displays views on a user’s profile based on keyword searches.

LinkedIn’s algorithms allow for greater SEO that matches the online goals of users. I used LinkedIn as it constantly demonstrates SEO strategies successfully. For my webpage at Jason Ledford's OSINT Shop I would cater to the open-source intelligence OSINT discourse community through key words such as OSINT Analyst, Open Source Intelligence Analyst, Intelligence Researcher, OSINT Consultant, social media analyst, etc.…

 On-page optimization helps individual web pages to enhance their visibility in search engine results and improve the overall user experience. Factors involved in on-page optimization include Keyword Research, Content Optimization, Metadata Optimization, and Page Speed/ Mobile Friendliness. However, I believe that understanding user intent allows the content creator to tailor and align their website to match the goals of a user’s online search. Creating content that satisfies the user’s needs achieves higher rankings in search engine results. Understanding user intent helps lessen the shifting of goals. Keyword placement within the website influences user interaction and continued visits. I would place keywords within the title and the subheadings of the page.

My keyword SEO courtesy of Google Keyword Planner


 I did not subscribe to Google Keyword Planner. I did run some key words through the generator without paying for it. The Google keyword planner is an editing tool that allows a user to update their keywords as “campaign names” and link them directly to their website. To the right is an ad preview that shows how your advertisement would look before publishing.

 As important as SEO is, content updates should be an overriding concern after establishing a webpage. On-page optimization is an ongoing process. The process may take time to see significant results. Regular industry advances and updates should lead to refining a strategy based on performance metrics like website bounce data. Changes to the OSINT landscape should be reflected within the website. As a user develops a strategy and invests in their website, using tools like Google Keyword Planner, SEMrush, or Ahrefs will help discover high-search and low-competition keywords.

 Metadata tags that link to social media sites need to be managed so that the same Facebook page a user links is not the same one used to share sophomoric memes and political rants. Additional links could be added that link to free information sharing and Reddit links within the OSINT community. Additional interactive maps could be used to draw the user to the page. I would like to provide “what’s hot in OSINT” to the page. Different tabs could highlight the Israeli-Palestinian crisis, the Ukrainel-Russian War, or Chinese threats in the South China Sea.


Chow, Garrick. Learning LinkedIn Find the Right Keywords. April 5, 2023. (accessed November 14, 2023).

Lucas, Gerald R. November 13, 2023. (accessed November 14, 2023).


Jason Ledford

Jason Ledford

Augusta, Ga