SEO Optimizing an Empathy Blog

SEO Optimizing an Empathy Blog
Photo by NisonCo PR and SEO / Unsplash

For an exercise to develop my search engine optimization (SEO), the discourse community I want to target are those who want to foster empathy through literature. The people in this community are educators, parents, children, and everyone in between. The blog I am creating will introduce books I think will bridge the gap between the dissociation of past historical events and the exhibition of empathy towards different cultures.

Some books I highlight that foster empathy are Between Shades of Gray by Ruta Sepetys, Salvage the Bones by Jesmyn Ward, and I Am Nujood, Age 10 and Divorced by Nujood Ali. Each of these novels have themes of tragedy, womanhood, and grief. When young readers read novels like these, they may develop compassion or alter their perspective while they read first-hand accounts of the challenges a character experiences. By reading novels like these, they may learn to exhibit empathy in their lives.

High-Quality Content

To enhance my SEO, I will need to research and provide High-Quality Content. My blogs will not be just a book review. It will also be based on sociological inputs from experts on the development of children. The research I conduct would include information about critical points in a child’s development and what environmental factors influence them. I would also present information on how communities connect with historical events of the past. The blogs I write must be informative and original. It will add credibility to my blog and hopefully bring in many visitors.

For an example blog that offers valuable content and insight using evidence from psychologists, see Liz Bury’s article “Reading literary fiction improves empathy, study finds.”

In The Yahoo! Style Guide, one of Chris Barr’s SEO principles is to, “offer original content with genuine value and relevance to your readers” (395). Writing a blog solely based on my opinion may not be as valuable as providing credible information and scientific studies that accompany the reading material presented. This information should also be integrated with keywords and phrases that I can use for product visibility. Barr states, “Your entire page should be relevant: Like a muffin with the right amount of blueberries, it should have juicy keywords distributed evenly throughout” (396). I would incorporate keywords like: showing empathy, developing empathy, understanding empathy, and empathy. These words are highly searched, and I can easily use these words in a blog.

Informed Content is Essential

An important area of a blog that discusses empathy is the content. Users expect to find content that helps them understand the experiences of people who are different from themselves and develop empathy for them. The blog has to present well-written and well-informed information. It might also be a good idea to add multimedia elements like images or short videos where professionals talk about how literature can develop empathy like a TEDx Talk by Beth Ann Fennelly. Fennelly is a former poet laureate and a professor at the University of Mississippi.

How literature can help us develop empathy

Jessica Steverson

I am a retired Air Force veteran. I have a bachelor's degree in Sociology and I received my master's in English. I love to read and watch movies. My professional goal is to become a technical writer.
Ludowici, GA