SEO Strategy for a Garden Blog

Cleaned heads of garlic laying on a concrete surface.
Photo credit: Debbie Wolfe

As a digital writer, I've observed SEO strategies shift from relying solely on keywords and link building to considering user intent and experiences. With the rise of AI, traditional SEO strategies have had to adapt. This shift has prompted digital writers like myself to focus on producing high-quality, valuable content that satisfies user intent and leverages AI's ability to streamline SEO tasks and processes. As such, I plan to focus my SEO strategy on three areas of my personal garden blog.

Screenshot of SEO metrics for a blog post.
Screenshot from The Prudent Garden

Back to Basics SEO

In my early blogging years, I knew nothing about SEO. I just wrote what interested me and shared the content on social platforms, hoping it would go viral. As my digital writing career evolved, I was exposed to the importance of using ALT text on images, writing short but descriptive metadata with keywords, and reducing multimedia file sizes to improve page loads.  Google’s SEO Starter Guide states, "Search engine optimization (SEO) is often about making small modifications to parts of your website.” Most of what I do professionally is tweak content to improve ranking.

However, I have not applied these small modifications to my own website. I always felt that my content wasn’t “big” enough to compete with large publishers. In Dr. Lucas’s SEO strategy article, he mentions the off-page SEO tactic of link building. In this practice, you build your website’s credibility by getting backlinks from authoritative websites. After all these years of writing in the home and garden niche, I have linked my name and website to most of my bylines. My first order of business is to update my existing content and apply on-page and off-page SEO basics. Going forward, I will actively ask my clients for permission to link to relatable content on my website.

Screen shot of website performance metrics.
Screenshot from The Prudent Garden

Specialize the Content

My focus for my garden blog is to create content that is evergreen and seasonal. In his article, “​​Usability in Digital Writing,” Dr. Lucas explains that positive user experiences make people more likely to interact with and trust the information presented. To implement this on my garden blog, I plan to overhaul the content by simplifying the categories and language. 

I realized that being a “general” garden blog has made it difficult to focus on topics that I am passionate about. In some of the posts, it’s evident that I was chasing keyword trends. I will research which content categories perform best for my discourse community and focus on creating quality content that my readers want.

Screenshot from ChatGBT website.
Screenshot from ChatGBT prompt

AI and SEO Research

I’ve used Google Keyword Planner, Semrush, Ahrefs, and others to explore keywords that rank, search volume metrics, and rank competition. Although paid SEO research services can help with long-tail keyword research and trends, I do not feel the learning curve (and price) are worth the effort. Instead, I plan to use ChatGBT to help cultivate related keywords and topics.

Although using AI as an SEO research tool is evolving daily, it does a decent job finding related keywords and generating topics right now. It takes care of the bulk of my research. It does not provide monthly search volume on topics and keywords or predict seasonal keyword trends (yet). Like many writers, I was initially skeptical of any AI. However, since it’s here to stay, I decided to take the time and see what it can do. AI can assist me in learning new skills, identifying new opportunities, and adding value to my SEO strategy.

Debbie Wolfe

Debbie Wolfe

Debbie Wolfe is a freelance writer, photographer, and author who has been writing in the home and garden industry for 10 years.
Powder Springs, GA